Marketing and coupons

Bring shoppers back

Traffic is expensive, so the customers you already have matter. The marketing tools let you offer a discount, run a time-limited sale or reward loyalty without any custom work, and then check what actually moved orders. Because it lives in the same dashboard as the rest of the marketplace, there is no separate tool to log in to.

Ways to drive orders

• Coupon codes for launches, holidays or win-back offers.
• Flash sales that run for a set period.
• Loyalty rewards, including loyalty points in the customer app.
• Referral incentives, so customers can refer friends.
• Performance tracking to see which campaigns work.

Vendors can promote too

The vendor panel includes campaigns, so individual vendors can promote their own products while you run marketplace-wide offers.

Planning an offer that works

Start with one goal, such as getting first-time buyers or bringing lapsed customers back, and design the offer around it. Keep the terms simple enough to explain in a single sentence, give the offer an end date so it feels worth acting on, and avoid discounting everything at once. If every product is always on sale, shoppers stop treating a sale as special, and you lose margin without gaining loyalty.

Measure, then repeat

After each campaign, note how many orders it produced and how they compare with a normal week. Repeat the ones that paid for themselves and drop the rest. A small set of offers you understand is better than a long list you cannot evaluate.

How it works

1. 1 Decide the goal: a launch, a seasonal sale or a win-back.
2. 2 Create a coupon code or a flash sale.
3. 3 Announce it in your storefront, apps and social channels.
4. 4 Track how many orders it generated.
5. 5 Keep what worked and retire what did not.

Where it fits

See how this works in a specific kind of marketplace:

• Build a fashion marketplace
• Build a grocery marketplace
• Build a food delivery marketplace