Analytics and reports

Know what is working

Running a marketplace means many small decisions: which vendors to help, which categories to expand, where to spend on promotion. The analytics and reports give you the numbers behind those decisions and update as orders come in, so you are looking at the current picture rather than last month's.

What you can see

• Revenue trends over time.
• Top vendors, so you can support the ones driving sales.
• Category breakdowns, so you know where demand is.

Turn numbers into action

Use top vendors to decide who to feature, category breakdowns to decide where to recruit more sellers, and revenue trends to time a coupon or flash sale from the marketing tools.

A simple weekly routine

Pick a fixed time each week and look at the same three things: revenue against the previous week, which vendors sold the most, and which categories grew or shrank. Write down one action, such as featuring a fast-growing vendor or recruiting sellers in a thin category. Reviewing on a schedule stops the numbers from being something you only open when there is a problem.

Share what you learn

Tell your best vendors when they are doing well and show newer vendors what the top sellers do differently, such as clear photos and accurate stock. The reports are most useful when what you learn from them reaches the people who can act on it.

How it works

1. 1 Open the analytics dashboard in the admin panel.
2. 2 Check revenue trends for the period you care about.
3. 3 Look at top vendors and category breakdowns.
4. 4 Pick one change to make, such as a promotion or a vendor outreach.
5. 5 Come back after a week to see the effect.

Where it fits

See how this works in a specific kind of marketplace:

• Build a B2B marketplace
• Build a grocery marketplace
• Build a fashion marketplace